2012 Annual PAPOR Conference Agenda and Presentations

December 6-7, 2012 | Sir Francis Drake Hotel, San Francisco, CA

DOWNLOAD THE FULL CONFERENCE PROGRAM (pdf)

THURSDAY, DECEMBER 6, 2012
8:00am – 10:30am	Short Course 1: Social Media Research Methods
	Instructor – Reg Baker, Market Strategies International
10:30am – 10:45	Mid-Morning break – Sponsored by Directions In Research
10:45am – 1:15pm	Short Course 2: Applying a Total Error Perspective to Qualitative and Quantitative Social and Marketing Research – Presentation
	Instructor – Paul J. Lavrakas, Ph.D., Independent Consultant
2:00pm – 2:15pm	2012 Conference Welcome – Bob Davis, Davis Research
2:15pm – 3:30pm	Panel 1: Harnessing the Web for Survey Research
	Chair – Paul Johnson, SSI
	Have You Seen This Ad? Exploring Two Methodological Approaches to Measuring Confirmed Awareness – Jacob Depue, Ph.D., Professional Data Analysts, Inc.
	Being Mobile, Being Surveyed – Paul Hardwood, Facebook
	Building a Respondent-First Online Research Experience – Jon Sadow, Google Consumer Surveys – Presentation
	Results from Smartphone Survey Experiments – Tom Wells, Ph.D., The Nielson Company – Presentation
3:30pm – 4:00pm	Mid-Afternoon Break – Sponsored by Gfk and Knesis Survey
4:00pm – 5:30pm	Panel 2: Survey Research Trends and Techniques
	Chair – Bob Davis, Davis Research – Presentation
	Panel Conditioning in Online Survey Panels: Problems of Engagement – Lonna Rae Atkeson, University of New Mexico
	How Telephone Interviewers’ Responsiveness Impacts Their Success – Jessica Broome, Jessica Broome Research – Presentation
	Practical Application of Discrete Choice Methodology in Public Opinion Research – Paul Johnson, SSI – Presentation
	Big Data 101 for Public Opinion Research – Todd Lipcon, Cloudera – Presentation
5:30pm – 6:15pm	Welcome Reception
6:15pm – 8:45pm	Dinner and Plenary: Polls, Posts, and Tweets: 2012 Election Polling in the Era of Social Media
	Moderator – Reg Baker, Market Strategies International
	Panelists – Paul Hitlin, Pew Research Center – Presentation; Mark Mellman, The Mellman Group
	Wine sponsored by CfMC – Dinner sponsored by Google, ISA, Research Now, and SSI
8:45pm-9:45pm	Cocktail Reception – Sponsored by Apperson
FRIDAY, DECEMBER 7, 2012
8:30am – 10:00am	Panel 3: Western States and the 2012 Election
	Chair – Floyd Circuli, Ciruli Associates
	Colorado – A Preeminent Toss-Up State – Floyd Circuli, Ciruli Associates – Presentation
	A Review of California’s 2012 Ballot Initiatives and Reasons for Their Passage or Failure – Mark DiCamillo, Field Research Corporation – Presentation
	Hits and Misses in 2012 Election Polling – Paul J. Lavrakas, Independent Consultant – Presentation
	California’s Latest Electoral Reforms – More Competition? – Eric McGhee, Public Policy Institute of California – Presentation
	Comparing and Contrasting the 2012 Battleground States – Anthony Salvanto, CBS News
10:00am – 10:15am	AAPOR Presentation – Paul Lavrakas, 2012-2013 AAPOR President – Presentation; Liz Hamel, 2012-2013 AAPOR Membership and Chapter Relations Chair – Presentation
10:15am – 10:45am	Poster Session and Break – Sponsored by Marketing Systems Group
10:45am – 12:15pm	Panel 4: Polling is Hard – Sensitive Topics, Hard to Reach Populations, and Difficult Issues
	Chair: Sarah Cho, The Kaiser Family Foundation
	Measuring Religious Behavior in the Muslim World – Philip S. Brenner, University of Massachusetts, Boston
	Too Many Immigrants? Examining Alternative Forms of Immigrant Population Innumeracy – 2012 PAPOR Student Paper Competition Winner – Daniel Herda, University of California, Davis
	Respondents’ Race, Sex, and Language Predict Item Nonresponse on Sexual Identity and Behavior Questions: Evidence From Three Cycles of the California Health Interview Survey – Matt Jans, UCLA Center for Health Policy Research
	Social Desirability Bias in Survey Research on Marriage for Same Sex Couples – Amy Simon, Goodwin Simon Strategic Research
12:30pm – 2:00pm	Lunch and Chapter Meeting – Sponsored by Abt SRBI, Davis Research, LLC, and Goodwin Simon Strategic Research
2:00pm – 3:30pm	Panel 5: A Review of the 2012 Election, Including a Focus on New Studies and Cutting-Edge Methods in Public Opinion and Voting Research
	Chair: Anthony Salvanto, CBS News
	The Impact of the Presidential Debates on Undecided and Persuadable Voters in the 2012 Election – Curtiss Cobb, GfK – Presentation
	How Does the Messenger Influence the Impact of Newspaper Endorsements? – Kyle Dropp, Stanford University
	Myths of the 2012 Campaign – Samantha Luks, Ph.D., YouGov – Presentation
	Google Consumer Surveys 2012 Election Recap – Paul McDonald, Google Consumer Surveys – Presentation
3:30pm – 3:45pm	New President’s Address and Conference Closing – Mechelle Pierce, 2013 PAPOR President